It really won’t matter if no one knows your product or service because you haven’t branded your business correctly. Some companies and businesses spread their ad dollars around with direct mail, radio, broadcast and web. But without long-range branding plan you are wasting your time and money.
All these factors are crucial. If the visitor to your site can’t find what they need within seconds, then you are losing customers. Again, I can’t stress enough, the general rule of thumb to use in kansas city web design is for a visitor to not require more than three clicks to reach the content they require.
Not doing your keyword research from the get go. Don’t assume anything; get it right from the right start. Keyword is your rootword or the foundation of your minisite structure. If you miss this crucial step, every other part of your building structure falls apart including search engine optimization. Don’t spend time, money and energy on a keyword nobody is searching for. That’s a sure way to have a failed web business. Or, some people don’t even have a specific keyword or phrase that will attract prospects to their site. Use keyword tools like wordtracker, goodkeyword, overture or Google keyword suggestion tool.
CSS – Use CSS (Cascading Style Sheet) for controlling the appearance of website. It makes a lot easier for designer to maintain the website with the use of CSS and also makes the source page bit lighter in terms of coding.
Make text easy to ready by using colors that contrast or backgrounds that are easy to read text on. When your text is harder to read because the background or text color creates eye strain or portions of text that are unreadable, site visitors are less likely to stick around.
Another way to sell photos online is to do it all on your own. In this case, you’ll be responsible for creating the web site, uploading the actual pictures, setting up a shopping cart and, of course, promoting it. This probably seems like a daunting task, and manually, it can be.
Start by consulting with a full-service public relations agency or advertising agency. We use Rourk Public Relations in Virginia Beach, to help establish our company brand. David Rourk, President of the company, has captured in words our business philosophy, unique product and value to customers. This branding has helped VISIONEFX become one of the leading Web design companies in Virginia.